It’s inevitable that as we get to December, all salon owners and barbers thoughts turn to Christmas. If you’re wishing you’d planned some festive marketing a little earlier, don’t worry. It’s not too late. There’s still time to get your marketing in place and out rank your competition. Here are some ideas to spruce up your salon, ready for the festivities to begin!
Tis the season for sparkles
Everyone knows that Christmas is time for as much decoration and sparkle as humanly possible – and your salon shouldn’t be any different! Transform your space into a Christmas winter wonderland and stand out from the competition. The more eye-catching the better, as this space is essentially your number one marketing tool! Your frontage already exists, so make the most of it! If you can, dress the shop window to be as enticing as possible. The decorations below are available here.
Reward loyalty
Christmas is typically a very busy time of year and you’ll probably have no problems with getting bookings. But what about the New Year? Whilst you’ve got lots of customers coming in, reward their loyalty and incentivise them to visit again in January. How about a gift card or a ‘thank you’ for being a loyal customer that gives them some money off the usual rate for January only?
Stocking fillers
If you sell products in your salon, why not put a basket of inexpensive stocking filler sized items at the reception desk?
Festive salon selfie
Instagram is a great tool for promotion. Add a Christmassy looking picture frame to the wall of your salon and incentivise your customers to pose for a photo in front of it! If they upload it to social media and tag your salon or barbershop in it, you’re effectively creating lots of mini-adverts for your company, for free! The frame below is available here.
So there you have it. Just some ways to market your business this month. What do you think, are there any failsafe marketing techniques you’ve tried and tested?